Google Analytics alternative that protects your data and your customers' privacy
Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.
No credit card required.
Trusted on over 1 million websites in over 190 countries.
Don’t damage your reputation with Google Analytics
You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”. By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.
Be in full control with data ownership and privacy protection
With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence.
"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium."
More ways you can benefit from Matomo today
Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.
No data sampling means you can make impactful decisions based on 100% accurate reporting.
Matomo experts will save you time and money by providing guidance on how best to use your Matomo.
Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
Avoid getting fined by using a platform that complies with the strictest privacy laws in the world.
Get an unlimited number of websites, users and segments. There’s also no limitation on how much data you store.
Easy to use
Easily navigate through a user-friendly interface to get the data you need, faster.
The comprehensive range of features gives you actionable insights and a complete picture of your customers.
Securely track personal data in accordance with privacy laws. This option is unavailable with GA.
What people are saying about Matomo
Currently trusted on over 1 million websites in over 190 countries.
"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws. Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."
We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.
"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted."
"Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA. Matomo is a free, open source, and most importantly, supports local data collection."
"Matomo and Pimcore share a similar philosophy. Both are based on the doctrine that intellectual property such as software should be available to enterprises for free without having to pay any licensing cost. Both give companies full ownership and control of all data they collect and store. Thank's to the Matomo team for all your help and support! This tight integration makes all the new reporting features on our roadmap possible. We must admit that we are quite proud that Pimcore is currently the only content and user experience management system with a Matomo core integration."
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No credit card required.