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Why We Post is a global anthropological research project on the uses and consequences of social media.
TweetOur discoveries
Discovery 1
Social media is not making us more individualistic.
Discovery 4
Equality online doesn't mean equality offline.
Discovery 12
Social media, and sometimes fake accounts, can have a profound impact on gender relations.
Research sites
9 anthropologists spent 15 months living in 9 communities around the world, researching the role of social media in people's everyday lives.
Explore a fieldsite by clicking on the map.
Read our free books
Download the books from UCL Press
We are releasing 11 free open access volumes of ethnographic research based on the project. For an overview, take a look at the comparative book 'How the World Changed Social Media'.
Online course
The Anthropology of Social Media is a free five-week online course based on the research.
Take the course in English on FutureLearn. This course is scheduled to run three times in 2016, with the first run starting 29th February. Certificate available!
Take the course in Chinese, Portuguese, Tamil, Hindi, Spanish, Italian, or Turkish on UCLeXtend.
This course is available from February 29th 2016 and can be accessed at any time.
Blog
Read our latest ideas on the blog.
Why We Post is “the biggest, most ambitious project of its sort”, says The Economist
Monday, 14 March 2016
The launch of Why We Post
Monday, 29 February 2016
Build Karma Points on Social Media
Monday, 22 February 2016