Measure user-interactions on any platform.

Set up Google Analytics

Websites and web apps

Measure user interaction with websites or web apps.
gtag.js analytics.js AMP HTML App+Web properties (beta)

Mobile apps

Measure user interaction with mobile apps.
Android iOS

Internet connected devices

Measure user interaction in any environment.
Measurement Protocol

Ready-to-use integrations and partner services

Services by Google Marketing Platform Partners

Find a partner to help with analytics implementations, analysis and website testing and optimization services.
Find a partner

Legacy collection libraries

Web measurement

Classic Google Analytics.
ga.js

Mobile SDKs

Previous versions of mobile SDKs.
Android v4 Android v3 Android v2 Android v1 iOS v3 iOS v2 iOS v1 Unity v4 Unity v3

Other

Legacy libraries targeting various platforms.
Flash/Flex Silverlight