Business Model Generation
Creating Strategic Alternatives in today's Marketplace
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About The Book
Synopsis
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one.
Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
Co-created by 470 strategy practitioners
Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.
Designed for doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
The Core Team
A core team did the heavy lifting in authorship, design and production of this collaborative effort involving over 400 strategy practitioners from around the world. Lead authors Alexander Osterwalder, Ph.D, and Professor Yves Pigneur, Ph.D., Creative Director & Designer Alan Smith from The Movement, Producer Patrick Van der Pijl of Business Models Inc. and Editor Tim Clark of Hitotsubashi University Graduate School of International Corporate Strategy.
Alex Osterwalder, Author
At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls.
Yves Pigneur, Co-Author
Dr. Pigneur has had his research published in over fifty books, refereed journals and conference proceedings, including JMIS, Comm. AIS, Electronic Markets (EM), Electronic Commerce Research and Applications (ECRA), Information Systems and e-Business Management (ISeB), Int. J. Learning and Intellectual Capital. His research is currently focused on information system design, requirement engineering, management of information technology and e-business.
Alan Smith, Creative Director
Alan Smith lives mainly in the future, incubating ideas for those back in the present. He is co-founder and partner at the "The Movement" a change agency for building meaningful wealth using design and design thinking. He teaches Interaction Design at York University & Sheridan College. In the past year he's created over 52,000 square feed of ideas on paper, filled 9 notebooks, drunken 612 coffees, sent about 2429 emails, started 23 significant projects and is content that 18 have/will see completion. Current actions he is involved in include focusing, partnering, demanding, and Inventing.
Tim Clark, Copy Editor
Tim Clark is an entrepreneur, writer, teacher, and translator. He's been the founder, cofounder, or seed investor in several companies, including Ideogram and TKAI, which had a successful exit in 2000, and he serve as a limited partner in the Oregon Sustainability Fund and several other Northwest private equity partnerships.
Patrick van der Pijl, Producer
Patrick van der Pijl is entrepreneur and founder of Business Models Inc. and international business model agency. Patrick helps organizations finding new ways of doing business by means of describing, visualizing, evaluating and implementing business models. Visual thinking is an important part for communicating your business model, creating energy with others and the implementation. Patrick helps clients succeed through intensive workshops, training courses and coaching.
Design by The Movement
Change Agency The Movement took on the challenge of making this accessible without watering down the content.
Co-Designed with the Community
The Movement used Business Model hub community to guide the design process, right from initial design concept, to specific design elements.
Visual Thinking by JAM
The Movement worked with JAM visual-thinking to create bespoke illustrations clarifying concepts unintelligble in text.
Diverse Layouts
Different styles throughout the book help distinguish between content types. Shown here is a "dictionary" style page signaling the start of a definition & exploration of a business model pattern, The Long Tail.
Form from Content
The layouts always drew from the content. For example using the text describing a long tail business model, to help create a diagram/layout illustrating what the long tail really is.
Tactile and Rich
Much of the book is meant to be used as a work-book, encouraging you to get to work. The community helped to define a "tactile" visual language to signify areas where you'll be getting your hands dirty..
Scanability
Specific exercises use elements akin to a cookbook, quick "ingredients", an overall image, and step by step instructions that can be read at a distance.
This is a powerful tool for business model design and innovation on board level (CxO). The power of it lies in the fact that it manages to capture the complete set of the most essential elements of a business model in a simple way, express it well by means of visualizations and easy-to-understand schemes, enabling management to “design a business model on one A4 page”.
Ziv Baida, Senior Consultant Technology Strategy at IBM
The Business Model Canvas is a breakthrough product. Its capture of all the strategic elements of a business model design allows for rapid exploration of strategic options and subsequent risk/reward comparisons.
John Sutherland, Owner, Ennova Inc.
The business model canvas is an extraordinary tool for understanding the dynamics of business and how to create innovation.
Michael Lachapelle, Sr. Business Analyst at Government of Canada
The business model canvas has proved exceptionally applicable in my investment work of recent years. I have used it to analyse and help build business models in industries varying from media and finance to construction and politics. The framework has proved valuable especially in comparing emerging business models to established models within the same industry.
Gert Steens, President and Investment Analyst, Oblonski BV
This work in applying business models is true thought leadership. It has replaced this poorly defined yet widely discussed concept with a sharply defined framework and tools for executives to use in understanding and improving their businesses. It is utterly practical, easily understood, and very valuable--a genuinely useful contribution to business leaders in every industry.”
Richard Hunter, GVP and Gartner Fellow, Gartner, Inc.
Co-Contributors
- Ellen
- Michael Anton Dila
- Victor Lombardi
- Wim Saly
- Remko Vochteloo
- Matthew Milan
- Ralf Beuker
- Sander Smit
- Norbert Herman
- karen hembrough
- Ronald Pilot
- Yves Claude Aubert
- Frank Camille Lagerveld
- Andres Alcalde
- Alvaro
- Bernard Racine
- Peter Froberg
- Lino Piani
- Eric Jackson
- Indrajit Datta Chaudhuri
- Jeroen de Jong
- Gertjan Verstoep
- Steven Devijver
- Jana
- Jeremy Hayes
- Alf Rehn
- Jeff De Cagna
- Andrea
- Jan Ondrus
- Simon Evenblij
- Chris Walters
- Caspar van Rijnbach
- benmlih
- Rodrigo Miranda
- Saul Kaplan
- Lars Geisel
- Simon Scott
- Dimitri Lévita
- Johan Örneblad
- Craig Sadler
- Praveen
- Livia Labate
- Kristian Salvesen
- Daniel
- Diogo Carmo
- Marcel Ott
- Atanas Zaprianov
- Linus Malmberg
- Deborah Mills-Scofield
- Peter Knol
- Jess McMullin
- Marianela Ledezma
- Ray Guyot
- Martin
- Geert van Vlijmen
- Rasmus R__nholt
- Richard Bell
- erwin blom
- Frédéric Sidler
- John Kiggundu
- Robert Elm
- Ziv Baida
- Andra Larin-van der Pijl
- Eirik V Johnsen
- Boris Fritscher
- Mike Lachapelle
- Albert Meige
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- Fanco Ivan Santos Negrelli
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- Lars Mårtensson
- Kevin Donaldson
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- Sergey Trikhachev
- Thomas
- Alfred Herman
- Bert Spangenberg
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- Hans Suter
- Wolf Schumacher
- Bill Welter
- Michele Leidi
- Asim J. Ranjha
- Peter Troxler
- Ola Dagberg
- Wouter van der burg
- Artur Schmidt
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