Yahoo! Web Analytics does have the ability to collect a remarkable amount of data, and a massive number of values in relation to your website. It imposes far less restrictions than many other similar web analytics solutions. Not only this, but the data collected historically is available for reporting today. YWA gives access to an unrestricted calendar, capable of reporting on any reasonable time period, from whenever a given project started tracking. However, a large amount of unique values may not actually help YWA users find the insights, identify the segments and analyze the traffic patterns, in order to improve the scope and optimize the reach of digital marketing or publishing. Adding a large number of unique values may only confuse and obscure identification of the characteristics of a user base, how they interact with the content and how successfully marketing processes are generating conversions and revenue.