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From Memography

Memography is our name for a simple three-step technique for tagging web pages that allows you to find them again with high precision and recall by leveraging the incredible full-text search databases of today's search engines - what Memography calls a memetic search.

A meme is "the smallest unit of cultural transmission," according to Richard Dawkins, who coined the term to capture the evolutionary nature of ideas, comparing them to biological genes.

Our goal is to create globally unique meme/idea identifiers that can be embedded in your web pages and easily found by search engines. These meme IDs establish with pinpoint accuracy what your page is about - its aboutness.

Three steps to the memetic web

1. Create a meme ID

Decide on a globally unique string (a GUID) that identifies the idea or meme that your web page is about. We propose methods for creating your meme IDs in memespaces and taxospaces that leverage the great taxonomies already in existence identifying concepts and things (perhaps your own).

A typical meme ID has three parts - MEMESPACE-TAXOSPACE-ID.

2. Paste the meme ID into your pages

Paste this string into any web page that is about this meme. Invite your associates to do the same with their web pages about the same thing. These pages now have "embedded aboutness."

3. Search for your meme ID

Wait until your pages have been crawled by the search engines. This may take some time. In an intranet application, just ask your engine to index changed pages.

Amazingly, the pages returned will be only those that are about this meme, wherever they are on the web. You may even tag your desktop files and find them with desktop search.

We invite you to create an aboutness page on this memography wiki to describe the meme, telling your users what it is about. Add a hyperlink tag to the meme ID to turn it into a memelink to the meme's aboutness page on this memography wiki.

You may also add hyperlinks on your aboutness page here to map and link from here to your memes on the web.

You don't have to use our memography site to host your aboutness pages, but we hope to provide model practices here. Corporate intranet applications will want to keep their memes private, along with their specific meme IDs (to prevent others from spamming the meme IDs) and their aboutness pages.

Go to memography.com for advice and for memespace and taxospace registration services.

See how memography and the memetic web relate to information architecture, library science, taxonomy, folksonomy, aboutness, relevence (sic), findability, memespaces, GUIDs, URNs, and the semantic web. And check out our memetic web blog.

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